Back to Previous Page
Vietnam – the Ultimate Second Home for Expats: Living, Working, and Thriving in a Vibrant Nation
As global mobility reshapes how we live and work, Vietnam is emerging as a top destination for foreigners seeking a second home. At TIM, we’ve long recognized Vietnam’s potential as a dynamic investment landscape, but what’s truly captivating is how it’s drawing international residents who are not just visiting—they’re integrating, contributing, and falling in love with the country’s unique vibe. From the bustling streets of Hanoi alive with national pride to the serene beaches of Nha Trang offering a perfect work-life balance, expats are discovering a place where culture, community, and opportunity converge.
Immersing in Vietnam’s Festive Spirit and Sense of Community
Vietnam’s cultural richness is a magnet for those craving authentic experiences. Take the lead-up to National Day on September 2nd, where the air buzzes with patriotism and unity. Foreigners have shared stories of queuing for hours to join the massive “concert” (military parade) at My Dinh National Stadium, donning red-and-gold attire to blend in with locals chanting national anthems. “This never happens in South Korea,” said Jeong Jonghyeok, a South Korean expat living in Bac Ninh Province, highlighting the month-long celebrations that foster a profound sense of belonging (Source: VnExpress).
Similarly, Japanese resident Kaneya Manabu, a nine-year veteran of Hanoi life, rides through flag-draped streets, marveling at how Vietnamese communities rally around national events. He’s even delved into history via virtual reality exhibitions recreating pivotal moments like President Ho Chi Minh’s Declaration of Independence (Source: VnExpress). These anecdotes, echoed in recent reports, underscore Vietnam’s “optimistic” culture and strong community bonds—qualities that 80% of foreign visitors cite as transformative, according to cultural insights from platforms like Cultural Atlas.
This festive energy isn’t fleeting; it’s woven into daily life. Expats are increasingly participating in local traditions, from ancestor worship to spontaneous acts of solidarity, like nationwide donations during natural disasters. Jeong himself joined relief efforts after storm Wipha, inspired by Vietnam’s collective generosity. For many, this vibe—hospitable, resilient, and joyful—turns a temporary stay into a permanent home.
A Hub for Opportunity and Growth
Vietnam’s appeal goes beyond cultural charm. With a low cost of living—estimated at $600-1,000 monthly in cities like Nha Trang—and growing opportunities in tech, tourism, and education, it’s no surprise that thousands of foreigners from South Korea, Russia, the U.S., and beyond are settling in. Infrastructure upgrades, including expanded airports, new expressways, and international schools, are making cities like Hanoi, Ho Chi Minh City, Da Nang, and Phu Quoc even more attractive for long-term stays.
A game-changer on the horizon is Vietnam’s proposed “Golden Visa” program, a visionary initiative by the Tourism Advisory Board to attract global talent and investors. This includes a renewable 5- to 10-year Golden Visa for affluent individuals and skilled professionals, an Investor Visa with a pathway to permanent residency, and a Talent Visa to simplify stays for experts. By piloting these in key hubs, Vietnam is positioning itself as a competitive player in the global market, inviting foreigners to contribute to its dynamic economy.
This openness is already driving economic growth. According to VnExpress, the influx of expats is boosting real estate demand, creating jobs in healthcare, education, and hospitality, and fostering innovation in tech and renewable energy.
Welcoming Overseas Vietnamese to Fuel National Ambitions
Vietnam’s vibrant and inclusive environment is also attracting its overseas Vietnamese (“Viet Kieu”), with targeted programs and policies encouraging Vietnamese living abroad to return, live, and invest in their homeland. This fosters a sense of connection and opportunity, enabling the government to harness both intellectual and financial resources. These efforts are pivotal in realizing Vietnam’s ambitious goal of becoming a high-income nation by the 100th Anniversary of Independence Day in 2045.
Data from SavyNomad pointed out that Vietnam was among the fastest-growing expats destinations during the 2020-2025 period. Additionally, according to a recent survey from Robert Walters, 71% of overseas Vietnamese are looking to relocate back to the country in the next 5 years (10% higher vs. other Southeast Asian countries). By creating a welcoming ecosystem for global talent and returning Vietnamese, Vietnam is building a foundation for sustainable growth and innovation.
