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Vietnam Is Broadening Its International Tourist Base
New data comparing tourist arrivals to 2019 shows a clear standout in Southeast Asia: Vietnam.
Among regional peers, Vietnam’s total arrivals exceeded pre-COVID levels, outperforming Malaysia, Indonesia, Singapore, Thailand, Cambodia, and the Philippines. Notably, Vietnam’s recovery is driven not just by the return of Chinese travelers, but by diversifying source markets across Korea, the US, Europe, and other Asian countries.
This shift reflects a deliberate national strategy over the past two years:
- Expanded visa exemptions for major markets (including 45-day stays for EU countries)
- E-visa rollout to visitors from over 200 countries
- Government incentives for foreign travel agencies, including subsidized flight tickets and reduced airport fees.
- Growing global interest in Vietnam’s cultural and nature-based travel experiences
With stronger air connectivity, upgraded airports, and broader visa access, Vietnam is on track to be one of Asia’s most dynamic tourism markets.
Picture credit for Oxford Economics, Various Statistical Agencies and Haver Analytics
