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How Ho Chi Minh City Became the World’s 2nd Most Magnetic Metropolis – Gensler
According to The City Pulse 2025 report by the Gensler Research Institute, Ho Chi Minh City ranks as the second most magnetic city in the world – just behind Taipei and ahead of global heavyweights like Singapore, Seoul, and Los Angeles.
This ranking reflects more than just buzz or beauty. “Magnetic” cities are those that people not only visit – but choose to stay in. The report measures real human connection to place: how strongly people feel drawn to a city’s opportunities, energy, and sense of possibility.
Ho Chi Minh City’s rise positions it as a dynamic hub for innovation, talent, and growth. It’s a testament to Vietnam’s ongoing transformation: vibrant, forward-looking, and increasingly seen as a place to build long-term careers, communities, and companies.
At a time when global mobility and urban competition are rising, this recognition is more than symbolic – it reflects real momentum.
Read more on Gensler’s research City Pulse 2025: The Magnetic City here.